Wednesday, July 24, 2013

The Chief Marketing Technology Officer (CMTO) and the Enterprise Architecture Perspective

The Chief Marketing Technology Officer (CMTO) is recently an often-proposed role, that combines the interactive marketing savvy and experience of a Chief Marketing Officer (CMO) and the traditional information technology operations, management and investment knowledge of a CIO or CTO. More and more often, digital marketing requirements of an organization need a healthy integration of both marketing and IT skills.

A good deal of the CMTO/CMO's "enterprise" scope to address is actually outside of their organization, i.e. dealing with Internet-based services, tools or 3rd-party sourced data and information. Per this Oracle Enterprise Architecture for Government Blog entry, the typical Enterprise Architect is well-suited to be helpful and useful to the CMTO's domain, even outside the home organization. Below is an image of the CMTO Domain Reference Architecture.