Tuesday, February 18, 2014

Monetizing Wellness, to Drive Value-Driven, Outcomes-Based #Healthcare Transformation in the U.S. #NVTC #NVTCBEA

Thanks very much go to John Teeter - Managing Director, Federal Advisory at KPMG, Global Center of Excellence for Health and former HHS CIO - for his presentation and discussion leadership at today's #nvtc joint committee meeting (Health Technology and Business & Enterprise Architecture #nvtcbea ).

The dialogue revolved around a principle challenge and opportunity in the Global and particularly the US healthcare transformation debate - bending the cost curve of US healthcare through better health outcomes - driven in part by use of the rapidly-growing and effective availability of health performance data analytics. Decreasing costs, by focusing on quality - upfront and often.


Also, overall costs and payments can (now with advanced analytics technology) be more accurately and effectively "bundled" by integrated outcomes that cross provider boundaries - not just by service, by episode, by event, by facility.  The better outcomes are dependent on care investment at every stage, particularly at the Primary Care level.

By focusing attention on and funding regulatory, technology and organizational process improvement initiatives in the primary care/wellness phase of the healthcare services continuum (vs. so much in the secondary/tertiary phases, i.e. the "reactive" phases), outcome quality measures (by person, by population, by case segment) can be dramatically improved, thereby lowering "fee for services" costs and also lowering the overall expense of patient-centered health delivery.

This is "optimization of the gatekeeper function" of the Primary Care provider. The patient becomes the unit of measurement - i.e. their overall status, their engagement metrics, their behaviors. The patient, and the provider, also are more likely to participate in a "value-based benefits" system - where cost-effective (healthwise) behavior is rewarded with better health outcomes and opportunities for the patient, and more business for the provider, in essence "monetizing" the wellness activities.

This is in stark contrast to the status quo, which as Mr. Teeter put it, is usually a "perpetual revenue stream", from specialist visit, to referral/consult, to lab, to pharmacy - and repeated, the more cycles, the more revenue, but each cycle focused only on a particular condition and associated services.

Actual outcome quality initiatives the transformed healthcare industry require, would need to be built on foundations (already underway) aligned with standard Enterprise Architecture models.  The base includes informed, applied regulatory enablers (i.e. legislative mandate and governance); on top of which transformed healthcare payment and delivery business operating models would rest (i.e. the "Business Architecture"); run on modernized information technology platforms (including robust, big data-aware analytics and "Internet of Things" - IoT - platforms); ultimately enabling interoperable, standards-based health data services ecosystems.

The Big Data/IoT platforms are particularly promising, as regulators and healthcare IT professionals wrestle with the question of how, when and why to insert additional data attributes (from everything from social media to ingestible sensors) into personal health records - in a safe, secure, standard manner.

This dialogue will obviously continue in government and industry - and also within the NVTC Business & Enterprise Architecture and Healthcare Technology upcoming committee meetings and presentations.  Check NVTC.org for the next events...

Wednesday, February 12, 2014

Making Real Money for Bands in the Age of Social Media - Democratization of the Royalties Model, by Gideen.com

Welcome to Music Business 3.0 - it's not about the $1 song anymore. Most artists these days are gifting songs away just for email addresses, the occasional "like". The 3.0 music business model is about creating tracks and collecting many different revenue types internationally for each track/song. It's a new content marketing model and platform for music, for the entire music industry.

Disrupting the recorded music market is a tall order - and 2013 music market investment deals primarily revolved around the largest and most established movers and shakers in the music production, licensing, promotion and streaming/distribution companies.

Not your band, not your music.

According to Billboard, in the music industry, the "big got bigger and rich got richer in 2013" - including corporations like Warner, EMI, Pandora, and Beats Music. Most investments (besides mergers and acquisitions), large and small, revolved around consumers finding and enjoying mainline music offerings, events and concerts - across devices, personalized and in some cases with additional services and tools around creating, sharing and customizing the media.

The 2014 music investment and technology startup scene introduces a revolutionary new take on the music investment, licensing and catalog opportunities for independent artists, their stakeholders and direct investors - and also for consumers, producers and media buyers seeking to find, use and potentially profit from exposure of 98% of the world's music offered for entertainment or business use.  

Music that's non-mainstream, not yet owned by the largest labels. Music that's valuable yet undiscovered and not yet exploited  - available from thousands of amazing Indie artists and bands, estimated at 70% the size of the existing primary music market.



As Blaise Lucy, a prominent music, marketing and technology writer and analyst puts it, "Forget iTunes and Pandora....In the pursuit of precious exposure, musicians are leaving revenue far, far behind...I haven’t yet come across a reliable way for bands to make (decent) money online… but I think I might have found one on the horizon."

GIDEEN™ is a new, crowdsourced music, technology, and revenue platform building steam right now on the Indiegogo fundraising circuit. With the help of #crowdfunding supporters of new #musiclicense platforms, Gideen is creating the premier music licensing and exposure marketplace for the vast majority of the world's creative, fresh and little-exposed music otherwise undiscovered by the hit-driven, pop-culture and electronic dance music (EDM) oriented mainstream music industry. 

"We just have to find ways to democratize the processes of making music, marketing music and using music. That’s what Gideen is doing"CEO Heiko Schmidt. 
  
Gideen.com aligns the economic interests of music artists and creators, fans and new audiences, new media designers and producers, and the consumer investment community in an extremely usable online platform. 


By enabling users and music fans to purchase a stake in the future revenue stream of uploaded songs, the Gideen.com technology service overturns the revenue structure of the current music industry, fostering a mutually beneficial and profitable relationship between independent musicians and a whole new consumer market.

It's content marketing - where the "content" is music, and the "marketing" is a worldwide shared incentive.

Over this month, Gideen is offering promotions to startup donors and early-stage supporters through its Indiegogo music crowdfunding webpage. Be a recognized, publicized Gideen "Tour Manager" or "Producer" with smaller donations - from $1 to $100.  Get 1/3 of the future music revenue of 100 songs from the non-public Gideen song database - with VIP-level support. Donations will support the site and service’s final development and launch phase, along with worldwide music community-building and exposure in anticipation of the anticipated March 2014 launch period.  

Building this new music licensing and availability community is a grass-roots, crowd-funded initiative. Success will in large part depend not only on early-stage supporters and donors, but also on the music community - the #musicpreneur movement - pulling together, sharing and promoting this revolutionary market opportunity through the power of social media.

If you're an Indie music artist, music lover or music supporter - please follow, share, fan, tweet and +1 this first-time opportunity and community news to your fans, friends, audience and fellow media professionals - that's how it will succeed, and benefit the rest of the music industry.

Simply put - 
"Gideen is being built for everyone - everyone who creates, loves, listens to and uses music”.



About GIDEEN “Let the Music Pay"

GIDEEN is a new music, tech, and revenue venture creating the first music marketplace for 98% of the world's valuable yet undiscovered music. The company was incorporated in October 2013 and received seed financing from Joey Capital, LLC in the same month. Launching in March 2014, Gideen technology re-imagines the revenue structure of the music industry by connecting music makers with music lovers to jointly promote and monetize music.

With 900 million global music makers being matched with promoters and introduced to 3 billion promotion and monetization opportunities per month, Gideen will revolutionize the music industry.

Contact Gideen.com directly for more information, visit the music crowdfunding page at Indiegogo to find ways to contribute, or contact the startup crowdfunding experts at KME Internet Marketing to learn more.

Tuesday, February 11, 2014

DC, Northern Virginia Enterprise Architects, Health Technology Professionals - an #NVTC Joint Committee Meeting with Former HHS CIO John Teeter - 2/18/2014



Northern Virginia Enterprise Architects, Health Technology Professionals, in the Washington DC metro region  - if you are members, stakeholders or guests of the Northern Virginia Technology Council ( #NVTC ), please join us this next Tuesday Feb 8th, 2014, from 7:30-9AM, for a Health Technology, Business and Enterprise Architecture Joint Committee Meeting.  Click here for meeting directions (Fairview Park, VA).

Former HHS CIO John Teeter will discuss Healthcare Transformation, and Enterprise Architecture/IT Investment Strategies with our committee members and guests.

Free Admission for NVTC.org Members and Guests; contact NVTC.org for membership options.

The NVTC Business & Enterprise Architecture ( #NVTCBEA ) and Health Technology Committees present a timely, informed and conversational event with an influential leader in the US Federal Government and global healthcare information technology (IT) dialogue.

JohnTeeter - former HHS CIO

John Teeter is currently the Managing Director in KPMG’s Federal Advisory Group, the Global Center of Excellence for Health. During his time at HHS, the agency successfully realized tens of millions of dollars of cost savings, particularly in health IT and administrative systems. He helped change the way of thinking to increase efficiency in IT acquisition, software licensing and telecommunications.

Prior to this, John was associate Director for IT Architecture at the Centers for Disease Control and Prevention (CDC), where he kick-started a harmonized approach to systems architecture across a highly federated organization. He began his career at the center for Medicare and Medicaid Services (CMS) and the Social Security Administration (SSA), where he held IT-related positions and was involved in large-scale database migrations.

John has received numerous awards and recognitions for his work, including induction into the FEAC Institute’s “Federal Enterprise Architecture Hall of Fame”.

Contact the NVTC directly, or Ted McLaughlan, Oracle Enterprise Architecture (NVTC Business and Enterprise Architecture Committee Chair) for more information.