Wednesday, April 9, 2014

Why Information Sharing Precedes Open Data - Coffee Talk

The Agency Deputy CIO (DCIO), Enterprise Architect (EA), IT System/Security Manager (ITSM) and the Open Data Community Evangelist (ODCE) – Over Cafeteria Coffee

The DCIO & ITSM at a table, talking about the annual IT budget status. The ODCE drifts over, recognizes the ITSM from a recent agency newsletter.

ODCE – "Can I sit here? I wanted to talk to you about opening up data, freeing it, from your system to my Github group. Want to join? It’s at ODCE.io., plus there will be an announcement soon on Sharepoint."

ITSM – "Um, sure. Do you have a badge? Who do you work for?"

DCIO (Thinking – this must be one of those social media risks. Can you twitter without using your hands? Maybe he’s got the new Google glasses thing. Need to check my email. This coffee is a bit stale.)

ODCE – "Oh, sorry (produces badge from pocket) – the lanyard felt like a tie. I’m not a clacker yet, you know, with all the badges, I mostly telecommute – but I work for the Outreach/PR office, I’m their Wordpress Content Administrator and SoMe Evangelist."

ITSM (Thinking – is clacking a bad thing? When did we get Wordpress, is it on MySQL? Can I telecommute?) "What data do you need? Where does your Github group sit, on the 3rd floor with Outreach?"

DCIO – "Yes, open data is a great thing, probably. But isn’t “io” a foreign country TLD? We can’t expose our data to them. Wait, isn’t that an ocean?"

ITSM – "Not our data, anyway – it’s sensitive. You’re a DBA? Do you know Bill, our DBA? He has the legacy and big data platforms. I think “io” is really British."

ODCE – "Bill? No, does he know Wordpress? It’s really easy, with all the plug-ins. ODCE.io isn’t really foreign, it’s all over, it’s crowdsourced development. Github is on the Internet, it’s really outside of work."

ITSM – "Bill’s our Oracle DB expert, he’d need to understand this – but is this a requirement from your office, a work thing, maybe a FOIA request or some new regulation? Who’s your manager?"

DCIO (Thinking – “crowdsourcing” can be cheaper, but it’s too much risk – when did we get Wordpress, is it part of the Portal? Is it better than Drupal?) – "Please ask your manager to check with our Enterprise Architect (Katie) on this."

ODCE – "Open Data is the new currency of the Internet, a public utility, it’s like free energy for everyone. It’s massive, but accessible. My manager is Scott, but you don’t really manage “evangelizing” or social media, it’s part of the new company DNA. What’s the Enterprise Architect, does she work for you?"

DCIO (Thinking – “massive” doesn’t mean “free” around here) – "Katie does work for me, she’s in the Directory (but she keeps telling me she belongs in the CFO’s office.). I have a Big Data conference call to attend – good luck with your DNA club, I think my daughter’s in one just like it, at school!" (He leaves, quickly).

ITSM (checking his phone – Wordpress? Maybe it costs less than the CMS platform we have, but isn’t it “freeware”? Drupal really isn't so free...) – "I have a meeting also, about our SOA Data Security status with Bill – I’ll let him know to expect a new system interface request, from the PR office? Use the help desk form, if you can access it – it would be an “enhancement”, probably, for next quarter earliest, especially if it’s using our new SOA platform. Thanks for introducing yourself." (He leaves, beelines across the cafeteria after spotting his Scrum Master).

@ODCE (Drifting away, tweeting) - #opendatarising #Agency CIO all over Open Big Data 4 next qtr, share via ODCE.io – #opensource #dontcomehereforthecoffee.

@DCIO (Locked) - @KatieEA, are you finished with our “As-Is” data models? I think the PR office has a new database. Also, please check http://www...(text truncated)

KatieEA (Thinking – I thought we were skipping the “as-is”, and focusing on the “to-be” – that’s what the new OMB 300 guys really want this year, part of the “Open Government” mandate or something. But we don’t have any new “major investments” to report, beyond the new Open Data catalogue, BPM and SOA software just purchased by the GIS department. I’ll check with Bill.) – To DCIO (via email) – "DCIO, let’s talk via email, my twitter is really just for home stuff."


Outcome – “Information Sharing” will/should always precede “Open Data”, so plan for it - plus, always include your EA.

Thursday, March 27, 2014

Project Management, PMP, ITIL, Cost Estimating Business Training & Certification in Virginia

If you're in any way associated with Government contracting, project or program management, project or system cost estimating or resourcing, whether on the job or during acquisition processes and proposal preparation - you may need PMP, ITIL or Cost Estimation Certification and/or training. This is important not only from the business manager perspective, but also from the Enterprise and Solution Architect perspective - it comes in very handy.

Here's a shout-out to some respected professionals at Trio-Consulting and the Northern Virginia Business Center, for an upcoming PMP certification preparation course - as well as many other professional, Federal and DoD contract-focused training and certifications.

Trio Consulting at 3421 Commission Ct, Suite 100, Lake Ridge, VA (Prince William County, near Woodbridge) is offering a 4-day intensive PMI-PMP Bootcamp March 31-April 3 in preparation for PMP Certification in Northern Virginia. Visit the website or call 571-267-1445 for discounted rates today, using promo code "PMPMAR".

Working with the government can be difficult. There is a vast bureaucracy filled with red tape, legal caveats, and rules to navigate once you’ve entered the contract, project or program management role. To be fully prepared, it’s important that you have the training and knowledge to function effectively, for the government or your company. To be truly competitive, and deliver high value work on government programs - managers need to be qualified and even better, certified in standardized project management methodologies. A PMI PMP Certification will put you ahead of your competitors, and make you confident operating under government rules and regulations.

As a source of information for small businesses in Woodbridge, Lake Ridge, Prince William County, and the rest of Northern Virginia, the Northern Virginia Business Center (NVABC) is happy to bring this necessity and training opportunity to your attention. The NVABC, a business incubation and startup facility for Northern Virginia, offers new or expanding businesses help with federal contracting, legal assistance, DC-area digital marketing and information technology, business strategies and planning, and many other advisory services for members. The NVABC's proximity to the nation’s capital makes it a significant, effective source for business training and certification required to address most government programs and contracts.

Trio Consulting, located in Lake Ridge VA, offers Project Management Professional (PMP) Certification training, based on guidance and training requirements of the Project Management Institute (PMI.) The Trio Consulting PMI PMP "Bootcamp" is a 4 day in-depth training course from March 31 to April 3 at the NVABC, that fulfills PMI's 35-hour project management training requirement, and leverages the PMP Exam Simulator for real-time, in class test preparation.

According to Trio, the training is for “Professionals seeking certification to meet contract requirements, organizational staff development goals or personal enrichment.” The course itself is geared not only towards learning the information needed to pass the PMI Exam, but also investigates each of the Project Management Framework’s 47 processes. By the end of this four-day program, you’ll be ready for the test and to move forward with your business.

Additional professional development and certification training is available via Trio Consulting and the Northern Virginia Business Center, in Woodbridge (Lake Ridge) Northern Virginia - contact them as soon as possible to register for the PMP Boot Camp and other professional development classes.

Tuesday, March 25, 2014

Government Open Data Success Via Information Sharing, Enterprise Architecture and Data Assets

The title of this article is quite a mouthful, and three very complex and broadly-scoped disciplines mashed together. But that's what's happening all over, isn't it, driven by consumer demand on their iPhones - mashing and manipulating information that's managed to leak through the risk-adverse, highly-regulated mantle of the government's secure data cocoon, and instantly sharing it for further rendering, visualization or actual, productive use. Mostly a "pull" style information flow, at best constrained or abstracted by public sector Enterprise Architecture (EA) methods and models - at worst, simply denied.
This demand for open data, however, is rapidly exposing both opportunities and challenges within government information-sharing environments, behind the firewall - in turn a fantastic opportunity and challenge for the Enterprise Architects and Data Management organizations.
The recent "Open Data Policy" compels US Federal agencies to make as much non-sensitive, government-generated data as possible available to the public, via open standards in data structures (for humans and machine-readable), APIs (application programming interfaces) and browser-accessible functions. The public (including commercial entities) in turn can use this data to create new information packages and applications for all kinds of interesting and sometimes critical uses - from monitoring the health of public parks to predicting the arrival of city buses, or failure of city lights.
But there isn't an "easy" button. And, given the highly-regulated and tremendously complex nature of integrated, older government systems and their maintenance contracts - significant internal change is very difficult, to meet what amounts to a "suggested" and unfunded (but with long-term ROI) mandate, without much in the way of clear and measurable value objectives.
That doesn't mean there aren't whole bunches of citizens and government employees ready, willing and enthusiastic about sharing information and ideas that clearly deliver tangible, touchable public benefit. Witness the recent "Open Data Day DC", a yearly hackathon in the District of Columbia for collaborating on using open data to solve local DC issues, world poverty, and other open government challenges. Simply sharing information in ways that weren't part of the original systems integration requirements or objectives has become a very popular - and in fact expected behavior - of the more progressive and (by necessity) collaborative agencies - such as the Department of Homeland Security (DHS).  

Tuesday, February 18, 2014

Monetizing Wellness, to Drive Value-Driven, Outcomes-Based #Healthcare Transformation in the U.S. #NVTC #NVTCBEA

Thanks very much go to John Teeter - Managing Director, Federal Advisory at KPMG, Global Center of Excellence for Health and former HHS CIO - for his presentation and discussion leadership at today's #nvtc joint committee meeting (Health Technology and Business & Enterprise Architecture #nvtcbea ).

The dialogue revolved around a principle challenge and opportunity in the Global and particularly the US healthcare transformation debate - bending the cost curve of US healthcare through better health outcomes - driven in part by use of the rapidly-growing and effective availability of health performance data analytics. Decreasing costs, by focusing on quality - upfront and often.


Also, overall costs and payments can (now with advanced analytics technology) be more accurately and effectively "bundled" by integrated outcomes that cross provider boundaries - not just by service, by episode, by event, by facility.  The better outcomes are dependent on care investment at every stage, particularly at the Primary Care level.

By focusing attention on and funding regulatory, technology and organizational process improvement initiatives in the primary care/wellness phase of the healthcare services continuum (vs. so much in the secondary/tertiary phases, i.e. the "reactive" phases), outcome quality measures (by person, by population, by case segment) can be dramatically improved, thereby lowering "fee for services" costs and also lowering the overall expense of patient-centered health delivery.

This is "optimization of the gatekeeper function" of the Primary Care provider. The patient becomes the unit of measurement - i.e. their overall status, their engagement metrics, their behaviors. The patient, and the provider, also are more likely to participate in a "value-based benefits" system - where cost-effective (healthwise) behavior is rewarded with better health outcomes and opportunities for the patient, and more business for the provider, in essence "monetizing" the wellness activities.

This is in stark contrast to the status quo, which as Mr. Teeter put it, is usually a "perpetual revenue stream", from specialist visit, to referral/consult, to lab, to pharmacy - and repeated, the more cycles, the more revenue, but each cycle focused only on a particular condition and associated services.

Actual outcome quality initiatives the transformed healthcare industry require, would need to be built on foundations (already underway) aligned with standard Enterprise Architecture models.  The base includes informed, applied regulatory enablers (i.e. legislative mandate and governance); on top of which transformed healthcare payment and delivery business operating models would rest (i.e. the "Business Architecture"); run on modernized information technology platforms (including robust, big data-aware analytics and "Internet of Things" - IoT - platforms); ultimately enabling interoperable, standards-based health data services ecosystems.

The Big Data/IoT platforms are particularly promising, as regulators and healthcare IT professionals wrestle with the question of how, when and why to insert additional data attributes (from everything from social media to ingestible sensors) into personal health records - in a safe, secure, standard manner.

This dialogue will obviously continue in government and industry - and also within the NVTC Business & Enterprise Architecture and Healthcare Technology upcoming committee meetings and presentations.  Check NVTC.org for the next events...

Wednesday, February 12, 2014

Making Real Money for Bands in the Age of Social Media - Democratization of the Royalties Model, by Gideen.com

Welcome to Music Business 3.0 - it's not about the $1 song anymore. Most artists these days are gifting songs away just for email addresses, the occasional "like". The 3.0 music business model is about creating tracks and collecting many different revenue types internationally for each track/song. It's a new content marketing model and platform for music, for the entire music industry.

Disrupting the recorded music market is a tall order - and 2013 music market investment deals primarily revolved around the largest and most established movers and shakers in the music production, licensing, promotion and streaming/distribution companies.

Not your band, not your music.

According to Billboard, in the music industry, the "big got bigger and rich got richer in 2013" - including corporations like Warner, EMI, Pandora, and Beats Music. Most investments (besides mergers and acquisitions), large and small, revolved around consumers finding and enjoying mainline music offerings, events and concerts - across devices, personalized and in some cases with additional services and tools around creating, sharing and customizing the media.

The 2014 music investment and technology startup scene introduces a revolutionary new take on the music investment, licensing and catalog opportunities for independent artists, their stakeholders and direct investors - and also for consumers, producers and media buyers seeking to find, use and potentially profit from exposure of 98% of the world's music offered for entertainment or business use.  

Music that's non-mainstream, not yet owned by the largest labels. Music that's valuable yet undiscovered and not yet exploited  - available from thousands of amazing Indie artists and bands, estimated at 70% the size of the existing primary music market.



As Blaise Lucy, a prominent music, marketing and technology writer and analyst puts it, "Forget iTunes and Pandora....In the pursuit of precious exposure, musicians are leaving revenue far, far behind...I haven’t yet come across a reliable way for bands to make (decent) money online… but I think I might have found one on the horizon."

GIDEEN™ is a new, crowdsourced music, technology, and revenue platform building steam right now on the Indiegogo fundraising circuit. With the help of #crowdfunding supporters of new #musiclicense platforms, Gideen is creating the premier music licensing and exposure marketplace for the vast majority of the world's creative, fresh and little-exposed music otherwise undiscovered by the hit-driven, pop-culture and electronic dance music (EDM) oriented mainstream music industry. 

"We just have to find ways to democratize the processes of making music, marketing music and using music. That’s what Gideen is doing"CEO Heiko Schmidt. 
  
Gideen.com aligns the economic interests of music artists and creators, fans and new audiences, new media designers and producers, and the consumer investment community in an extremely usable online platform. 


By enabling users and music fans to purchase a stake in the future revenue stream of uploaded songs, the Gideen.com technology service overturns the revenue structure of the current music industry, fostering a mutually beneficial and profitable relationship between independent musicians and a whole new consumer market.

It's content marketing - where the "content" is music, and the "marketing" is a worldwide shared incentive.

Over this month, Gideen is offering promotions to startup donors and early-stage supporters through its Indiegogo music crowdfunding webpage. Be a recognized, publicized Gideen "Tour Manager" or "Producer" with smaller donations - from $1 to $100.  Get 1/3 of the future music revenue of 100 songs from the non-public Gideen song database - with VIP-level support. Donations will support the site and service’s final development and launch phase, along with worldwide music community-building and exposure in anticipation of the anticipated March 2014 launch period.  

Building this new music licensing and availability community is a grass-roots, crowd-funded initiative. Success will in large part depend not only on early-stage supporters and donors, but also on the music community - the #musicpreneur movement - pulling together, sharing and promoting this revolutionary market opportunity through the power of social media.

If you're an Indie music artist, music lover or music supporter - please follow, share, fan, tweet and +1 this first-time opportunity and community news to your fans, friends, audience and fellow media professionals - that's how it will succeed, and benefit the rest of the music industry.

Simply put - 
"Gideen is being built for everyone - everyone who creates, loves, listens to and uses music”.



About GIDEEN “Let the Music Pay"

GIDEEN is a new music, tech, and revenue venture creating the first music marketplace for 98% of the world's valuable yet undiscovered music. The company was incorporated in October 2013 and received seed financing from Joey Capital, LLC in the same month. Launching in March 2014, Gideen technology re-imagines the revenue structure of the music industry by connecting music makers with music lovers to jointly promote and monetize music.

With 900 million global music makers being matched with promoters and introduced to 3 billion promotion and monetization opportunities per month, Gideen will revolutionize the music industry.

Contact Gideen.com directly for more information, visit the music crowdfunding page at Indiegogo to find ways to contribute, or contact the startup crowdfunding experts at KME Internet Marketing to learn more.

Tuesday, February 11, 2014

DC, Northern Virginia Enterprise Architects, Health Technology Professionals - an #NVTC Joint Committee Meeting with Former HHS CIO John Teeter - 2/18/2014



Northern Virginia Enterprise Architects, Health Technology Professionals, in the Washington DC metro region  - if you are members, stakeholders or guests of the Northern Virginia Technology Council ( #NVTC ), please join us this next Tuesday Feb 8th, 2014, from 7:30-9AM, for a Health Technology, Business and Enterprise Architecture Joint Committee Meeting.  Click here for meeting directions (Fairview Park, VA).

Former HHS CIO John Teeter will discuss Healthcare Transformation, and Enterprise Architecture/IT Investment Strategies with our committee members and guests.

Free Admission for NVTC.org Members and Guests; contact NVTC.org for membership options.

The NVTC Business & Enterprise Architecture ( #NVTCBEA ) and Health Technology Committees present a timely, informed and conversational event with an influential leader in the US Federal Government and global healthcare information technology (IT) dialogue.

JohnTeeter - former HHS CIO

John Teeter is currently the Managing Director in KPMG’s Federal Advisory Group, the Global Center of Excellence for Health. During his time at HHS, the agency successfully realized tens of millions of dollars of cost savings, particularly in health IT and administrative systems. He helped change the way of thinking to increase efficiency in IT acquisition, software licensing and telecommunications.

Prior to this, John was associate Director for IT Architecture at the Centers for Disease Control and Prevention (CDC), where he kick-started a harmonized approach to systems architecture across a highly federated organization. He began his career at the center for Medicare and Medicaid Services (CMS) and the Social Security Administration (SSA), where he held IT-related positions and was involved in large-scale database migrations.

John has received numerous awards and recognitions for his work, including induction into the FEAC Institute’s “Federal Enterprise Architecture Hall of Fame”.

Contact the NVTC directly, or Ted McLaughlan, Oracle Enterprise Architecture (NVTC Business and Enterprise Architecture Committee Chair) for more information.





Friday, January 31, 2014

A Soccer Field on the Data Center, Chickens in the Parking Lot - in Northern Virginia





Following the initial planning and construction phases, the presence and benefits of operating Data Centers in Northern Virginia seem currently limited, or perhaps simply not well-known, in terms of local, positive community visibility and impact (beyond direct revenue via commercial taxes and the indirect boost to community bond ratings and real estate values).

Are Data Centers good neighbors, active and involved in the business and social fabric of the region – or can they be? What's the indirect, community ROI for these massive boxes without windows along the Greenway – the kind of ROI that both benefits and relies on the entire community?

Questions are being raised more frequently – and starting to be addressed – here and around the world like the following:

1. Will the Centers continue growing (due to data processing demands), or will they shrink (due to new technologies that drive data center infrastructure consolidation and performance optimization and smarter or more distributed data use)?

2. What if a Center is underutilized, goes out of business, or demand for this area simply dries up in favor of much cheaper investment prospects – are there other uses for this kind of facility?

3. Are Data Centers good neighbors, how noisy or wasteful are they really, and do they really hire locally?

4. How are the Data Centers connected to our growing need for STEM initiatives, do they offer Internships?

5. What benefit is there for Data Center IT services, for local businesses – why not host my IT in Texas?

6. What kind of local goods and services can a Data Center continue to use, or generate demand for (after construction)?

7. Does this concentration of sensitive, valuable information pose a physical, critical infrastructure security threat to my community?

8. Can we put a soccer field (with heated turf) on top of a Data Center?

9. Where exactly is “DC's Technology Corridor"?



The presence of Data Centers in this area is no doubt an extremely beneficial element of the entire region's economic development and sustainability progress – particularly as they continue to be built. And, it's very good to be in the Data Center business right now. This is backed by the increasing tax revenues, land values, and increasing visibility and presence of this region on the world stage (further compounded by the proximity to Dulles Airport, and the Metro Silver Line under construction). The increase of assessed value of the county improves the bonding capacity of the county for local school projects. The technologically-advanced planning and construction have driven significant downstream projects to upgrade the electricity distribution, generation and water infrastructure, which we all benefit from, and become catalysts for additional telecommunication investments. They assist in the advancement of new industry initiatives, for the region, maintaining or increasing the local competitiveness and attractiveness of the region, to the benefit of all businesses.



They become (and currently are) an attractant for other data centers, service providers and a well-educated workforce, a magnet, the "cool factor", a "symbol of transformation", generating tons of political capital and psychological benefit – which tends to be very desirable and valuable in this area near Washington DC.

Every community needs a Data Center, it seems.

Are the benefits truly sustainable though, or more fleeting? How can the industry segment as a whole leverage their assets to drive or create additional local business opportunities and spending? How can these physical IT clusters compound potential economic growth?

In researching this article, it seems that calculations of indirect benefits & revenue impacts, economic multiplier effects, recycling of local spending statistics, ancillary business growth trends, economic activity metrics – the available examples and reports are all mostly model-based, without granular, experiential traceability to specific, physical community locations or segments. In other words, the direct and indirect benefits of a Data Center (beyond the various tax revenues), current and forecasted, for the communities immediately proximate to it – are not well and publicly documented, if at all.

Why should this be important, to both the Data Center community and those around it? Why should we be discussing this at all, now? Would this heresy not be construed as "biting the hand that feeds it"?

Improving and extending this important and valuable presence over the long haul is an enabler of dual business objectives, for the Data Centers – (A) to mitigate long-term business risks, and (B) to identify and exploit business opportunities. A significant increase in public, online, localized dialogue and information-sharing by the Data Centers, leveraging their information assets and community relationships, would be a very positive and productive investment in the local community that also supports these business objectives. (Note that this argument applies to any community with significant Data Center facilities investment – though Northern Virginia is a particularly large, influential and quickly-growing example.)

How exactly would additional direct and indirect benefits be generated by the presence and activities of a local Data Center?

The presence of a large data center business (DC) in a local or regional community (like Ashburn, or more broadly, Northern Virginia) includes a complex set of identities to manage and steward.

Why must these identities be properly managed?

1. Risk - To manage business, geo-political and environmental risks
2. Growth - To grow the business within its local communities
3. Sustainment - To sustain the business within its local communities

What "identities" are we addressing?

Generally Well-known Identities – these are the aspects of most Northern Virginia Data Centers that local industry and public communities typically see and interact with, i.e. the Data Center as:

1. A local employer
2. A source of local, public or industry segment resources – primarily tax revenue, or in-kind, directed contributions/donations (i.e. non-profit hosting services)
3. A user/purchaser of local resources, from facility supplies, energy and materials to IT equipment and services
4. A producer of physical community impact, from waste and pollution to space and frontage aesthetics
5. A participant in local government planning and operations – from energy and land use policy to economic development and homeland security
6. A physically-visible/accessible business/storefront/group of employees, customers & vendor partners (i.e. events, in-person groups, speakers, etc.)
7. A hidden/secure/protected business/group of employees, customers & vendor partners

Generally Unknown Identities – these are the aspect of most Northern Virginia Data Centers that are not usually well-known to the local industry and public communities, i.e. the Data Center as:
8. A local workforce development, education and training resource
9. A virtually present, accessible and locally-tagged business/storefront/group of employees, customers & vendor partners (i.e. online presence, groups, events, communities, advertising)
10. A local container of rapidly-depreciated physical assets
11. A container of protected and/or reusable information assets with local relevance, usefulness

As an opinion, most corporate members of the local Northern Virginia data center community can and should more comprehensively, locally and aggressively manage their full profile of identities, particularly the "Generally Unknown Identities", to maximize their business benefits, their community ROI. Some are already doing so.

How can they do this, what ideas are out there?

Here and there around the world, some examples are evolving of direct and indirect benefits that Data Centers generate for their immediate and virtual communities - most are more effectively instituted where the Data Center is in an urban or suburban area (like Northern Virginia).

Here are some more local ideas for this particular community of Data Centers to consider, some fairly quixotic, some not so much:
  1. Offer regular tours, tech day overviews - not only for industry groups, but schools and Universities – physical and virtual
  2. Internships, and perhaps guest lectures & tech transfer initiatives (regarding things like energy management, networking optimization, data security), aligned with local STEM or technology certification initiatives (or create one!)
  3. Offer opportunities for local product and service companies, perhaps set-asides for smaller or locale-identified disadvantaged businesses
  4. Parking Lot Farmer's Market
  5. Ways to reuse excess heat - perhaps distribute hot water close by - to things like car washes, swimming pools, greenhouses, chicken incubators? (See Farmer's Market, above)
  6. Build a soccer field(s) on the roof - with an external pedestrian access bridge, and heated turf (grass requiring water and roots don't seem appropriate over loads of electrical equipment).
  7. Excess, underutilized or recovered computing & storage resources, perhaps also software licensing, set-aside and managed free or very low cost for local businesses, nonprofits and startups - the community data center, free "cold" or "warm" backup for local data.
  8. Contribution of marketing and advertising assets (i.e. their websites, channels, ad buys) to the local economic development and/or nonprofits to help promote more of the social and business fabric of the area
  9. Anonymize, privatize, redact as necessary - but surface datasets and raw metadata concerning the Data Center's computing operations, software utilization, storage and HVAC trends - for use by local business or government interests - particularly those that might develop more effective, better-performing solutions for the Data Centers to use or adopt.
  10. More inside space set aside for local public use, business incubation, school projects or clubs, etc., perhaps also co-located tech users, like call centers.
  11. Competition or "leagues" among the datacenters, their staff, stakeholders and supporters - and not only softball or community service activities, but online virtual gaming, fund-raising, segmented research or problem-solving (addressing community needs).
  12. Host a community-centric competition or forum (all together, perhaps moderated by an organization such as the NVTC , to solicit ideas for community collaboration and benefit.
What other ideas exist, or can be proposed, for ways in which our local Data Center investments and facilities can generate truly sustained community value? It's time now for this discussion, these ideas. Here's a good discussion forum for Northern Virginia Data Centers.

By