At KME (a DC SEO Company and Digital Technology Agency ), we cover a lot of ground among client types, industry segments and technology services, with a heavy emphasis on area DC SEO business requirements for online, interactive marketing and advertising. As a local or regional small business near Washington DC, including Northern Virginia, Suburban and Southern Maryland, there's an almost bewildering array of online marketing services, tools, channels and opportunities to sift through - plenty to buy, try and use, but not nearly enough time and expertise to properly leverage. Plus, the online research or purchasing habits of your constantly changing customer segments (and their technologies) are really hard to keep up with - whether for marketing or simple communications purposes. Our insight comes from many places, though primarily from the experiences of our long list of DC area clients - ranging from IT and B2B service companies, to retail, B2C and startup businesses. We'...

Trendspotter Interactive Marketing Article - by Fulcrum Marketing Group Google Penguin and SEO Google regularly updates and tweaks its algorithms in order to reduce spam and remove weak pages from the first page of its organic search results. Google’s latest update, Penguin, targets Black Hat SEO artists that use aggressive SEO techniques and over-spamming and rewards those sites that focus on strong content and organic link-building. Penguin’s major focus is centered on backlinks and how websites use those links to increase their PageRank. To Penguin, the quality of the website that is linking to your domain is vastly more important than the sheer number of links that direct to it. Penguin will give preferential treatment to honest link-building practices that use mixed-anchor text and on-page optimization rather than back-handed tricks such as cloaking. Spending the time to build natural and organic backlinks in addition to writing quality content for your site will untimely be ...