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Should Our Business Tweet in the Cloud? Social Twittering for Business

The jury’s still out for most businesses on whether or not significant effort is made in “tweeting” information via Twitter.com – but the evidence is IN regarding whether or not to simply sign up and prepare to do so. Your company’s online popularity, reputation and ultimately success is derived from two core things – what you say, and what others say about you. Let’s address these communication elements as “attributed source information” (ASI). “Attributed” from the perspective that there is in fact a known source (though it may be an anonymous ID), “source” from the perspective that it’s the very first sincere representation of the communication or concept actually published online, and “information” in that it’s not just some data or graphic fragments, it’s actually a message or concept with enough context to drive interest. If it’s non-attributed, non-source or just bits n’ pieces (i.e. not “information”), there’s not much you can do about it as “evidence” – but, just like any good...

Twitter meets Information Management

Had a conundrum the past few days with Twitter - among several IDs, one was being populated with a mix of "business" and "community" news. With twitter, there's no clear way of categorizing tweets or conversations by tags or categories; the conversations are aggregated but reflect not necessarily a single topic, but either (1) a non-purpose-driven dialogue, either instance-based or continuing, or (2) or purpose-driven dialogue, where the communicators intend to resolve a question, promote something or provide alerts/updates. In traditional knowledge management terms, communities typically exist as (a) communities of interest (COIs), (b) communities of practice (COPs), or communities of purpose (COPRs). Since the ultimate outcome of these sorts of communities was to add to and share elements of a knowledgebase, the concept of "communicating for communications or simply socializing's sake" isn't really included in these three community-type defi...