Welcome to M usic Business 3.0  - it's not about the $1 song anymore. Most artists these days are gifting songs away just for email addresses, the occasional "like". The 3.0 music business model is about creating tracks and collecting many different revenue types internationally for each track/song. It's a new content marketing model and platform for music, for the entire music industry. Disrupting the recorded music market is a tall order - and 2013 music market investment deals primarily revolved around the largest and most established movers and shakers in the music production, licensing, promotion and streaming/distribution companies. Not your band, not your music. According to Billboard , in the music industry, the "big got bigger and rich got richer in 2013" - including corporations like Warner, EMI, Pandora, and Beats Music. Most investments (besides mergers and acquisitions), large and small, revolved around consumers finding and enjoying ...

This is some professional perspective and analysis regarding a recent campaign to raise donation capital through crowdsourced funding tools available on KickStarter.  At the end of the day, the campaign was not funded, and didn't reach its goals (From $100K to $1M).  Not that it didn't have a chance, and wasn't backed by some very savvy and knowledgeable product designers/developers - the failure was all about Marketing 101. Note – this is actually a prediction, halfway through the initial campaign – as measured by the stats and trends so far, and the very predictable performance (albeit from the always-easier armchair quarterback seat). We’ll eat our shorts and donate if it actually turns around… Update 9/24 - the campaign has been pulled from Kickstarter, citing availability of operating funds now no longer necessitating crowdsourced funding....a lukewarm "save" in the face of pending campaign failure.  If you’d prefer not to read further, here’s the simpl...