That's where we're headed, inexorably - you'd like to know what's going on with your systems, what your customers or constituents need, or perhaps the latest metrics concerning device utilization trends during business events. And, you'd like this information (all of it, or lots of it) right now, in an easily consumable, visual, semantically-relevant way - to share with your community and to be automatically (or easily) ingested by your other systems or analysis tools. Secure & compliant, fast, portable, standardized if necessary, high quality. But most of all, you'd like to pay only for the data and the way it's delivered to you - not for a bunch of information technology products and services, hardware and software. You want data-as-a-service, as a consumer; i.e. explicit data units delivered via affordable service units. (Note the service deployment method might include Database-as-a-Service, i.e. DBaaS). Or - you're on the other side - you ...

(Reposted from the NVTC B&EA LinkedIn Group for Members) Thanks so much to the attendees of the recent NVTC.org Business and Enterprise Architecture Committee meeting, with guest star Filippo Morelli (of the 9Starts Loudoun Tech Startup group, plus Chris, Ted and Tom from the Loudoun County Startup Community ) discussing the intersection of Enterprise Architecture and the Northern Virginia startup community. We're making progress also with our new  and improved "Committee Marketing Value Enablers" - i.e.: Committee Hashtag #NVTCBEA for dialogue/searchability across Facebook, G+ and Twitter. Live Tweeting (from @Loudoun/#NVTCBEA) for dialogue exposure and sharing - TweetReach reporting over 40,000 "impressions" of these tweets! Search Engine Optimized (SEO'd) event notice and follow-up for topic sharing and findability, as well as committee member link-juice and online impression benefit. Continuing Online Dialogue and Information Sharing abou...

The Chief Marketing Technology Officer (CMTO) is recently an often-proposed role, that combines the interactive marketing savvy and experience of a Chief Marketing Officer (CMO) and the traditional information technology operations, management and investment knowledge of a CIO or CTO. More and more often, digital marketing requirements of an organization need a healthy integration of both marketing and IT skills. A good deal of the CMTO/CMO's "enterprise" scope to address is actually outside of their organization, i.e. dealing with Internet-based services, tools or 3rd-party sourced data and information. Per this Oracle Enterprise Architecture for Government Blog entry, the typical Enterprise Architect is well-suited to be helpful and useful to the CMTO's domain, even outside the home organization. Below is an image of the CMTO Domain Reference Architecture.

Selling Federal Enterprise Architecture A taxonomy of subject areas, from which to develop a prioritized marketing and communications plan to evangelize EA activities within and among US Federal Government organizations and constituents. Any and all feedback is appreciated, particularly in developing and extending this discussion as a tool for use – more information and details are also available. "Selling" the discipline of Enterprise Architecture (EA) in the Federal Government (particularly in non-DoD agencies) is difficult, notwithstanding the general availability and use of the Federal Enterprise Architecture Framework (FEAF) for some time now, and the relatively mature use of the reference models in the OMB Capital Planning and Investment (CPIC) cycles. EA in the Federal Government also tends to be a very esoteric and hard to decipher conversation – early apologies to those who agree to continue reading this somewhat lengthy article. Alignment to the FEAF an...