A primary objective of work in designing and deploying websites is to enable an evolved online user experience, for human users of the website. For many websites and their owners, the core website is also a source of information, marketing messages and social dialogue that lives elsewhere. "Elsewhere" can mean any Internet-enabled channel, from social media like Facebook, Google+ and Twitter, to Search Engines, RSS feed networks, Directories, eCommerce platforms, Mobile Apps and content syndication engines. In short, a website deployment should, as standard practice, assume the web content to be mobile and accessible (in part or in whole) from many other places – and therefore should be as accurate, optimized and standards-based as possible. A website should not only be a destination, but a source of content fragments and descriptors that "carry the flag" around the Internet, to search engines and social media networks, while working hard to escort users back. ...

In recent weeks my Facebook "wall" has started to yield a treasure-trove of high-school era picture, stories and flashbacks, including associations of names to groups, events and interests I never then fully appreciated - but do now. A few years back, I was addressing a US National Archives program called the " Electronic Records Archives " (ERA), a program aimed at improving the nation's ability to "indefinitely" (i.e. even after Google and Microsoft go out of business in the year 3000) preserve government electronic records - including emails, online chat, digital photos, video and other data. One of the key challenges was promoting this program to users and organizations, and coming up with ways to encourage authors and managers of electronic records to identify, tag and contribute items to the records management system (to ultimately be assessed and possibly saved "forever" in the ERA system). Facebook is apparently the new "National...