As we’ve known but which became crystal clear this past year, social platforms online are in fact publishers — as they curate, craft, select, unselect, create, delete, promote media to target audiences, as a multi-billion dollar business model. Some “participate” more than others, supporting or suppressing content, paid or not. Yes, you may freely use the platform for your own communications purposes — but it’s not a garden walled from publisher-owner influence or governance, at all. Mobile phones and devices also are publisher tools — curating and presenting content informed by your physical activities — though this is becoming more difficult with crackdowns on mobile identification for personal privacy purposes. What difference does this make to your business? Particularly the B2B, B2G, online B2C and nonprofit communities? (Setting aside brick-and-mortar retail for a while more). In short, this year, your own publishing power needs attention, to your own audience for attention to yo