This is some professional perspective and analysis regarding a recent campaign to raise donation capital through crowdsourced funding tools available on KickStarter.  At the end of the day, the campaign was not funded, and didn't reach its goals (From $100K to $1M).  Not that it didn't have a chance, and wasn't backed by some very savvy and knowledgeable product designers/developers - the failure was all about Marketing 101. Note – this is actually a prediction, halfway through the initial campaign – as measured by the stats and trends so far, and the very predictable performance (albeit from the always-easier armchair quarterback seat). We’ll eat our shorts and donate if it actually turns around… Update 9/24 - the campaign has been pulled from Kickstarter, citing availability of operating funds now no longer necessitating crowdsourced funding....a lukewarm "save" in the face of pending campaign failure.  If you’d prefer not to read further, here’s the simpl...