It’s a pretty straightforward economic reality hitting local and regional businesses right now - how to drastically reduce marketing and advertising expenses, while continuing to attract new customers and grow revenues. In any economy, good or bad, it is absolutely essential that your business, service and products continue to be represented and advertised in public media - in order to attract new, paying customers. This is Information Management 101 - but in the public domain. Read more about this Business Internet Marketing and Information Management topic, and why Internet Marketing, SEO, and Online Marketing and Advertising are topics worthy of considerable attention and exercise for all businesses right now, large and small.

A recent Op Ed piece in FCW highlights the fact that Records Management responsibilities in the Federal Government have been abdicated by half of those responsible, namely GSA. While NARA focuses on records management policies, schedules and the science of digital preservation (i.e. the "Risk Management" side of the equation, as FCW asserts), GSA was ostensibly charged with the Information Management side of the equation (the "economy and efficiency" aspects) - i.e. how do agencies, as a practical, tactical matter, create processes and leverage technology to actually enforce records management policies and populate the government's record catalogue with well-formed records and metadata? Regardless of whether the records should be preserved indefinitely (i.e. by NARA) or not? There certainly exist enough policy guidance, solution guidance and eRecords expertise within the Federal community to attack the records management problem, as well as legions of Enterpris...