In recent weeks my Facebook "wall" has started to yield a treasure-trove of high-school era picture, stories and flashbacks, including associations of names to groups, events and interests I never then fully appreciated - but do now. A few years back, I was addressing a US National Archives program called the " Electronic Records Archives " (ERA), a program aimed at improving the nation's ability to "indefinitely" (i.e. even after Google and Microsoft go out of business in the year 3000) preserve government electronic records - including emails, online chat, digital photos, video and other data. One of the key challenges was promoting this program to users and organizations, and coming up with ways to encourage authors and managers of electronic records to identify, tag and contribute items to the records management system (to ultimately be assessed and possibly saved "forever" in the ERA system). Facebook is apparently the new "National...