The jury’s still out for most businesses on whether or not significant effort is made in “tweeting” information via Twitter.com – but the evidence is IN regarding whether or not to simply sign up and prepare to do so. Your company’s online popularity, reputation and ultimately success is derived from two core things – what you say, and what others say about you. Let’s address these communication elements as “attributed source information” (ASI). “Attributed” from the perspective that there is in fact a known source (though it may be an anonymous ID), “source” from the perspective that it’s the very first sincere representation of the communication or concept actually published online, and “information” in that it’s not just some data or graphic fragments, it’s actually a message or concept with enough context to drive interest. If it’s non-attributed, non-source or just bits n’ pieces (i.e. not “information”), there’s not much you can do about it as “evidence” – but, just like any good...

There's been a lot published and dissected over the value and methods for successful corporate blogging, and the intersections between corporate and employee use of social media. What's not been discussed much is the application of Systems Engineering Methodology, within the Information Management Architecture Domain, to implementation of corporate blogging. Being that a corporate blogging program is essentially part of a corporation's "Information-Sharing Line of Business", integrated with and supported by other corporate operational domains (like Marketing & Communications, IT Operations, and Organizational Change Management), it's therefore an IT program -and IT programs are best managed through standardized IT Investment and Systems Engineering Lifecycle methods. To start, therefore, a corporate blogging program, a framework should be established for program planning, resource scheduling and alignment. This framework will help generate a program CONOPS...