Having managed delivery of eGovernment services over the Internet for the past 15 years, I’ve lived through the rise of the “Intentions-Based Portal” in programs including IRS.gov, NYC.gov, USAF.gov, USPS.gov, Maryland.gov, Delaware.gov and USDA.gov. The multi-subject, user customized characteristics of these Internet Portals reflected commercial success in community portals like Yahoo, Compuserve and AOL, but were fundamentally budgeted to provide strategic cost-savings via improved government efficiency – by delivering government information and highly-transactional services to constituents. While Yahoo was all about creating a Portal for users’ entertainment, directory assistance, shopping, and social networking, serving both subscribers and advertisers, NYC.gov and other eGovernment Portals were all about more rapid, effective and comprehensive delivery of citizen services – serving both the public and agency employees. Different missions, but similar and overlapping audiences focu...