What are the differences between SEO actions taken for Business-to-Consumer (B2C) campaigns, vs. Business-to-Business (B2B)? KME Internet Marketing has delivered many B2B campaigns over the past years, typically regarding very technically-complex or domain-specific subject matter - we've found the following information and strategies tend to ring true for most... For B2B SEO vs B2C , the roles and intentions of searchers are much more diverse, the engagement channels are more complex, and the visits will occur over a longer period of time representing not only diverse “solution” needs, but reflecting diverse problems and situations. Therefore, B2B SEO requires a much more complex Keyword, Web Content Management and Analytics Strategy, in close coordination with the CRM and Business Demand Management actions. Keyword strategy for B2C is predominantly about the product features, support, reviews – B2B SEO strategy is more complex and needs to include: a. Coverage and durability of t...