For the purposes of local or regional economic development, Internet exposure of marketing material is incredibly important. However, understanding whether the Internet exposure is actually supporting goals and objectives, and to what degree it's generating useful interaction, isn't easy, and certainly takes more people, time and expertise to work out than this simple blog post describes. But enabling simple visibility of high-level metrics can be very useful, very quickly. The term "Internet exposure" is used here to encompass all types and methods used by persons to interact with marketing content, from seeing display ads or using a mobile app to browsing a website or providing feedback through a related social media channel. At the very highest level, there are several measures of Internet exposure and subsequent interaction that can be reported with easily-accessible metrics - following are two of the most important for strategic economic development planning and ...

The Information Technology (IT) inventory of HR role and position labels is broad and deep. IT position descriptions may be closely associated with actual black box technology (like "Microsoft Windows Server 2008 Administrator" or "Storage Area Network (SAN) Engineer"), or they may describe roles in a methodology-driven context required for IT success ("IT Project Manager", "Functional Requirements Specialist"). No IT job label is more loosely defined than the "Architect", even with a long string of descriptive adjectives ("Component Services Integration Application Architect"). Taking the "Security Architect" role for example, this person usually does, as well-understood, develop models and abstracted designs (for easier communication) to help build and deliver IT security requirements through engineering methods, constraints, tools and investments. However, does this "Architect" create detailed designs a...