Nearly every business conducting business in the DC or Northern Virginia area (and elsewhere) is finding that more and more effort is required to manage their  online reviews and feedback. Particularly for local or regional businesses, the very first thing online consumers do in considering to visit or buy, is to seek out online reviews, search for online reputation or trust signals, and canvass their social media networks for trusted advice and opinion. More often than not, the aggregate perception developed in a consumer's mind, from this online collection of "reputation proof points", will overcome ANY direct marketing, advertising or SEO efforts being made. It's hard to fight back, and lawsuits really aren't the answer. This recent example here in Northern Virginia and DC may result in some compensation - but the damage is done, and will last for a long time on the Internet. Establishing consistent, durable and very positive online messaging isn't ...

Selling Federal Enterprise Architecture A taxonomy of subject areas, from which to develop a prioritized marketing and communications plan to evangelize EA activities within and among US Federal Government organizations and constituents. Any and all feedback is appreciated, particularly in developing and extending this discussion as a tool for use – more information and details are also available. "Selling" the discipline of Enterprise Architecture (EA) in the Federal Government (particularly in non-DoD agencies) is difficult, notwithstanding the general availability and use of the Federal Enterprise Architecture Framework (FEAF) for some time now, and the relatively mature use of the reference models in the OMB Capital Planning and Investment (CPIC) cycles. EA in the Federal Government also tends to be a very esoteric and hard to decipher conversation – early apologies to those who agree to continue reading this somewhat lengthy article. Alignment to the FEAF an...