That's where we're headed, inexorably - you'd like to know what's going on with your systems, what your customers or constituents need, or perhaps the latest metrics concerning device utilization trends during business events. And, you'd like this information (all of it, or lots of it) right now, in an easily consumable, visual, semantically-relevant way - to share with your community and to be automatically (or easily) ingested by your other systems or analysis tools. Secure & compliant, fast, portable, standardized if necessary, high quality. But most of all, you'd like to pay only for the data and the way it's delivered to you - not for a bunch of information technology products and services, hardware and software. You want data-as-a-service, as a consumer; i.e. explicit data units delivered via affordable service units. (Note the service deployment method might include Database-as-a-Service, i.e. DBaaS). Or - you're on the other side - you ...