(From the Kings of Metaphor at KME...why should all the physical land, property owners and developers have all the fun?) That's right, we've got some amazing un-real estate now for rent, in all the great places. Whether you're looking for a quick getaway, or longer-term (monthly contracts available) socialfront property – we've got attractive options for you. Seeking a short term stay among the technorati in sunny San Diego? Need a monthly rental with all the amenities in the company of other New Jersey shore online enthusiasts? Looking to rub shoulders online with fun-loving, healthy lifestyles and the social media elite of Denver? Looking to be a virtual roommate with other Twitter fans in DC, but don't want the hassle or risk of ownership or long-term commitments? Several highly desirable, attractive, extremely conversational socialfront properties or "channels" are available today, for temporary, short or long-term lease. Your lease agreement can rang...

What are the differences between SEO actions taken for Business-to-Consumer (B2C) campaigns, vs. Business-to-Business (B2B)? KME Internet Marketing has delivered many B2B campaigns over the past years, typically regarding very technically-complex or domain-specific subject matter - we've found the following information and strategies tend to ring true for most... For B2B SEO vs B2C , the roles and intentions of searchers are much more diverse, the engagement channels are more complex, and the visits will occur over a longer period of time representing not only diverse “solution” needs, but reflecting diverse problems and situations. Therefore, B2B SEO requires a much more complex Keyword, Web Content Management and Analytics Strategy, in close coordination with the CRM and Business Demand Management actions. Keyword strategy for B2C is predominantly about the product features, support, reviews – B2B SEO strategy is more complex and needs to include: a. Coverage and durability of t...

Regional Community Service Announcement TEXT HOME or CASA to 877-877 The Capital Area Foreclosure Network (CAFN) very recently announced the launch of a new foreclosure prevention text messaging service. The service will provide those in or worried about foreclosure with access to advice, reminders, and alerts through their mobile phones in either Spanish or English . The goals of the campaign are to increase the number of homeowners and renters that get help from a nonprofit housing counselor, and decrease the number of people who drop out of counseling. TEXT HOME or CASA to 877-877 Parties can opt-in to the service by using their mobile device to text message HOME or CASA to 877-877 , and will then immediately receive critical information and a hotline number to use when they are ready to connect to a counselor at a HUD approved counseling organization. After opting in, mobile subscribers will receive periodic reminders, information about foreclosure prevention programs available in...

Here's a recent Government Computing News (GCN) article quoting Ted McLaughlan regarding how, though the Federal Government has embraced social media, hard realities of information management and security requirements may be slowing the love affair.... Contact Ted McLaughlan via LinkedIn for more information.

Here's a question that seems to come up frequently, about shortening URLs for SEO…the answer isn't always the same,and there's usually a conflict between the SEO strategy and the overall information classification (taxonomy) design - so here's a thought process I've been through to help evaluate the approach for answering. Question: (Note the actual client details have been anonymized to protect the innocent.) "Our URL strategy has been to use page titles as the end of URLs. So, the end of the URL for this item... http://www.[yoursite].com/Research/[Research Category]/Studies/[Date]/Evaluating-the-Effectiveness-of-[Primary Keyphrase] ...matches the page title exactly ("Evaluating the Effectiveness of [Primary Keyphrase]") Question is, is there any reason not to shorten the URLs when we create the items? So, of instead of... http://www.[yoursite].com/Research/[Research Category]/Studies/[Date]/Evaluating-the-Effectiveness-of-[Primary Keyphrase] we m...

A primary objective of work in designing and deploying websites is to enable an evolved online user experience, for human users of the website. For many websites and their owners, the core website is also a source of information, marketing messages and social dialogue that lives elsewhere. "Elsewhere" can mean any Internet-enabled channel, from social media like Facebook, Google+ and Twitter, to Search Engines, RSS feed networks, Directories, eCommerce platforms, Mobile Apps and content syndication engines. In short, a website deployment should, as standard practice, assume the web content to be mobile and accessible (in part or in whole) from many other places – and therefore should be as accurate, optimized and standards-based as possible. A website should not only be a destination, but a source of content fragments and descriptors that "carry the flag" around the Internet, to search engines and social media networks, while working hard to escort users back. ...

During a recent solution strategy session for a very large enterprise, a need developed for creating visual prototypes and simulations illustrating the end-state of the enterprise system to be built. The system, or really "solution" (since the ROI would be derived not only from IT, but also from organization change, process re-engineering, physical and digital asset value realization) included many audiences and stakeholder roles plus many distinct (though integrated) business services. "Services" is the key term here, i.e. not "applications" or "websites" – customers would find and use these business services offered by the company, governed with managed agreements and supported by information technology. The best practice SOA methodologies separate business concerns from underlying fulfillment concerns, in a manner that enables reuse and evolution of each – maximizing ROI (hopefully). Business service architecture strategies begin frequently wi...